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Services marketing: integrated customer focus accross the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston: McGraw-Hill, c2009.Edition: Fifth editionDescription: xxviii, 708 pages; 25 cmISBN:
  • 978-007-126393-1
Subject(s): DDC classification:
  • DC 338.4 Z3 2009
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 338.4 Z3 2009 (Browse shelf(Opens below)) Available 20947
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DC 338.4 R15 2016 Tourism Administration/ DC 338.4 Si64 2014 Creative tourism/ DC 338.4 T697 2014 Travel and tourism management. DC 338.4 Z3 2009 Services marketing: DC 338.43378 Ap34 2024 Gamification in higher education : a how-to instructional guide / DC 338.47 Sp732 c2015 Spa services in hotel industry DC 338.47 Sp732 c2015 Spa services in hotel industry

Includes index.

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