Services marketing: integrated customer focus accross the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
Material type:
TextPublication details: Boston: McGraw-Hill, c2009.Edition: Fifth editionDescription: xxviii, 708 pages; 25 cmISBN: - 978-007-126393-1
- DC 338.4 Z3 2009
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Circulation
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UM Digos College - LIC | Circulation | DC 338.4 Z3 2009 (Browse shelf(Opens below)) | Available | 20947 |
Browsing UM Digos College - LIC shelves, Collection: Circulation Close shelf browser (Hides shelf browser)
| DC 338.4 R15 2016 Tourism Administration/ | DC 338.4 Si64 2014 Creative tourism/ | DC 338.4 T697 2014 Travel and tourism management. | DC 338.4 Z3 2009 Services marketing: | DC 338.43378 Ap34 2024 Gamification in higher education : a how-to instructional guide / | DC 338.47 Sp732 c2015 Spa services in hotel industry | DC 338.47 Sp732 c2015 Spa services in hotel industry |
Includes index.
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