Services marketing: (Record no. 3303)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160708b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-007-126393-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | DC 338.4 Z3 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11014 |
| Personal name | Zeithaml, Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: |
| Remainder of title | integrated customer focus accross the firm/ |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 708 pages; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 11017 |
| Topical term or geographic name as entry element | Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 11018 |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 11019 |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11015 |
| Personal name | Bitner, Mary Jo. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11016 |
| Personal name | Gremler, Dwayne D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 09/24/2010 | Purchased | 2795.00 | DC 338.4 Z3 2009 | 20947 | 05/15/2025 | 07/08/2016 | Circulation |