Services marketing:
Zeithaml, Valarie A.
Services marketing: integrated customer focus accross the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - Fifth edition. - Boston: McGraw-Hill, c2009. - xxviii, 708 pages; 25 cm.
Includes index.
978-007-126393-1
Customer services.
Service industries--Marketing.
Marketing.
DC 338.4 Z3 2009
Services marketing: integrated customer focus accross the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - Fifth edition. - Boston: McGraw-Hill, c2009. - xxviii, 708 pages; 25 cm.
Includes index.
978-007-126393-1
Customer services.
Service industries--Marketing.
Marketing.
DC 338.4 Z3 2009