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Contemporary advertising/ William F. Arens.

By: Material type: TextTextPublication details: Boston: McGraw-Hill, c2005.Edition: Ninth editionDescription: xxi, 617 pages: illustrations; 26 cmISBN:
  • 0-07-121425-9
Subject(s): DDC classification:
  • 2005 DC 659.1 Ar3c
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Item type Current library Collection Call number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 659.1 Ar3c 2005 (Browse shelf(Opens below)) Available 20231
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DC 658-8 B66 1992 Marketing / DC 659.1 Al79 2017 Advertising creative : DC 659.1 Ar3 2013 Contemporary advertising and integrated marketing communications/ DC 659.1 Ar3c 2005 Contemporary advertising/ DC 659.1 Ar3e 2007 Essentials of contemporay advertising/ DC 659.1 B41 2009 Advertising and promotion: DC 659.1 B410 2021 Advertising and promotion :

Includes index.

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