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Contemporary advertising/

Arens, William F.

Contemporary advertising/ William F. Arens. - Ninth edition. - Boston: McGraw-Hill, c2005. - xxi, 617 pages: illustrations; 26 cm.

Includes index.

ISBN: 0-07-121425-9

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: DC 659.1 / Ar3c

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