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Services marketing : concepts, strategies, & cases / Doug Hoffman and John Bateson.

By: Contributor(s): Material type: TextTextPublication details: United State of America : Cengage, ©2024.Edition: Sixth editionDescription: xv, 352 pages : color illustrations ; 28 cmISBN:
  • 9780357718308
Subject(s): DDC classification:
  • 2024 DC 658.8 H675
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 658.8 H675 2024 (Browse shelf(Opens below)) Available 27621
Browsing UM Digos College - LIC shelves, Collection: Circulation Close shelf browser (Hides shelf browser)
DC 658.8 Ev1 1995 Principles of marketing / DC 658.8 F82 2023 Industrial marketing / DC 658.8 F846 2015 Franchising. DC 658.8 H675 2024 Services marketing : DC 658.8 H911 2018 Marketing/ DC 658.8 H97 2010 Business marketing management: DC 658.8 K84 1989 Principles of marketing /

Includes glossary and index.

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