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Services marketing :

Hoffman, Doug.

Services marketing : concepts, strategies, & cases / Doug Hoffman and John Bateson. - Sixth edition. - United State of America : Cengage, ©2024. - xv, 352 pages : color illustrations ; 28 cm.

Includes glossary and index.

ISBN: 9780357718308

Subjects--Topical Terms:
Service industries --Marketing.
Marketing.

Dewey Class. No.: DC 658.8 / H675

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