Services marketing : (Record no. 19101)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240213b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780357718308 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2024 |
| Classification number | DC 658.8 |
| Item number | H675 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, Doug. |
| 9 (RLIN) | 52204 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | concepts, strategies, & cases / |
| Statement of responsibility, etc. | Doug Hoffman and John Bateson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United State of America : |
| Name of publisher, distributor, etc. | Cengage, |
| Date of publication, distribution, etc. | ©2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 352 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 9 (RLIN) | 52454 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 52454 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bateson, John. |
| Relator term | author. |
| 9 (RLIN) | 52205 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 08/08/2023 | Purchased | 12000.00 | DC 658.8 H675 2024 | 27621 | 05/15/2025 | 02/13/2024 | Circulation |