Advertising and promotion : in integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Material type:
TextPublication details: New York : McGraw Hill Education , ©2021.Edition: 12th editionDescription: xxxi, 740 pages : color illustrations ; 27 cmISBN: - 9781260570991
- 2021 DC 659.1 B410
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Circulation
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UM Digos College - LIC Book Cart | Circulation | DC 659.1 B410 2021 (Browse shelf(Opens below)) | Available | 26554 |
Browsing UM Digos College - LIC shelves, Shelving location: Book Cart, Collection: Circulation Close shelf browser (Hides shelf browser)
| DC 658.91 Ai298 c2015 Airlines management | DC 659.1 Ar3 2013 Contemporary advertising and integrated marketing communications/ | DC 659.1 Ar3e 2007 Essentials of contemporay advertising/ | DC 659.1 B410 2021 Advertising and promotion : | DC 659.1 H116 2018 Advertising and promotion/ | DC 659.1 T413 2023 Advertising concepts and applications / | DC 659.1 W428 2022 Advertising/ |
Includes glossary and indexes.
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