Advertising/ Mike Weigold, William F. Arens, authors
Material type:
TextPublisher: Dubuque: McGraw-Hill Education, ©2022Edition: Fourth EditionDescription: iii, 458 pages: illustrations; 26 cmContent type: - text
- unmediated
- volume
- 9781260381894
- 9781260598223
- 2022 DC 659.1 W428
- HF5821 .W385 2021
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Circulation
|
UM Digos College - LIC Book Cart | Circulation | DC 659.1 W428 2022 (Browse shelf(Opens below)) | 2 | Available | 27177 | ||
|
Circulation
|
UM Digos College - LIC | Circulation | DC 659.1 W428 2022 (Browse shelf(Opens below)) | 1 | Available | 26558 |
Browsing UM Digos College - LIC shelves, Shelving location: Book Cart, Collection: Circulation Close shelf browser (Hides shelf browser)
| DC 659.1 B410 2021 Advertising and promotion : | DC 659.1 H116 2018 Advertising and promotion/ | DC 659.1 T413 2023 Advertising concepts and applications / | DC 659.1 W428 2022 Advertising/ | DC 659.1 W46 1989 Advertising: | DC 659.2 B859 2025 Public relations / | DC 659.2 P96 2014 Public relations |
Includes index.
" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"-- Provided by publisher.
Ages 18+ McGraw-Hill Education
Grades 10-12 McGraw-Hill Education
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