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Contemporary advertising and integrated marketing communications/ William F. Arens

By: Contributor(s): Material type: TextTextPublication details: New York: McGraw-Hill/Irwin, c2013.Edition: Fourteenth EditionDescription: xxxix, 722 pages: illustrations; 27.5 cmISBN:
  • 9780071318389
Subject(s): DDC classification:
  • 2013 DC 659.1 Ar3
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Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Book Cart Circulation DC 659.1 Ar3 2013 (Browse shelf(Opens below)) 1 Available 22390
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DC 658.872 L579 2023 Retailing management / DC 658.872 So131 2023 Social media marketing : DC 658.91 Ai298 c2015 Airlines management DC 659.1 Ar3 2013 Contemporary advertising and integrated marketing communications/ DC 659.1 Ar3e 2007 Essentials of contemporay advertising/ DC 659.1 B410 2021 Advertising and promotion : DC 659.1 H116 2018 Advertising and promotion/

Includes appendices, glossary, and indexes.

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