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Customer analytics for dummies / by Jeff Sauro

By:

Sauro, Jeff

Material type: Text

978-1-118-93759-4 (pbk)

Subject(s):

DDC classification:

2015 DC 658.8340285 Sa87

Contents:

Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics

Summary: Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 658.8340285 Sa87 2015 (Browse shelf(Opens below))	1	Available		24718

Includes index

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions

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