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Marketing/ Michael J. Etzel, Bruce J. Walker and William J. Stanton.

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Material type: Text

TextPublication details: Boston, Mass.: McGraw-Hill, c2004.Edition: 13th editionDescription: xxi, 650 pages: color illustrations; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 658.8 Et8m 2004 (Browse shelf(Opens below))	2	Available		20791
Circulation	UM Digos College - LIC	Circulation	DC 658.8 Et8m 2004 (Browse shelf(Opens below))	1	Available		18927

Includes bibliographical references, glossary and indexes.

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