Marketing/ (Record no. 5124)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01171cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13087672 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161011144623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030210s2004 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003043615 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072526505 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071214550 (international : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S745 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | DC 658.8 |
| Edition number | 2004 |
| Item number | Et8m |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing/ |
| Statement of responsibility, etc. | Michael J. Etzel, Bruce J. Walker and William J. Stanton. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston, Mass.: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 650 pages: |
| Other physical details | color illustrations; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references, glossary and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 9 (RLIN) | 15949 |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 9 (RLIN) | 15950 |
| Relator term | Author |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 04/26/2010 | Donated | DC 658.8 Et8m 2004 | 20791 | 05/15/2025 | 2 | 10/11/2016 | Circulation | |||||
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 04/26/2010 | Donated | DC 658.8 Et8m 2004 | 18927 | 05/15/2025 | 1 | 10/11/2016 | Circulation |