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Marketing/

Etzel, Michael J.

Marketing/ Michael J. Etzel, Bruce J. Walker and William J. Stanton. - 13th edition - Boston, Mass.: McGraw-Hill, c2004. - xxi, 650 pages: color illustrations; 28 cm.

Includes bibliographical references, glossary and indexes.

ISBN: 0072526505 (alk. paper) 0071214550 (international : alk. paper)

LCCN: 2003043615

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .S745 2004

Dewey Class. No.: DC 658.8 / Et8m

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