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Business marketing: connecting strategy, relationships, and learning/ F. Robert Dwyer andJohn F. Tanner, Jr.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston: McGraw-Hill, c2002.Edition: 2nd editionDescription: xxix, 705 pages: illustrations(some color); 27 cmISBN:
  • 0072410639
Subject(s): DDC classification:
  • DC 658.8 2002 D97
LOC classification:
  • HF5415 .D92 2002
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Book Cart Circulation DC 658.8 D97 2002 (Browse shelf(Opens below)) 1 Available 16174

Includes glossary and index.

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