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Business marketing:

Dwyer, F. Robert.

Business marketing: connecting strategy, relationships, and learning/ F. Robert Dwyer andJohn F. Tanner, Jr. - 2nd edition - Boston: McGraw-Hill, c2002. - xxix, 705 pages: illustrations(some color); 27 cm. - McGraw-Hill/Irwin series in marketing .

Includes glossary and index.

ISBN: 0072410639

LCCN: 2001042779

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .D92 2002

Dewey Class. No.: DC 658.8 / D97

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