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Services marketing: integrated customer focus accross the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston: McGraw-Hill, c2009.Edition: Fifth editionDescription: xxviii, 708 pages; 25 cmISBN:
  • 978-007-126393-1
Subject(s): DDC classification:
  • DC 338.4 Z3 2009
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 338.4 Z3 2009 (Browse shelf(Opens below)) Available 20947

Includes index.

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