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Marketing cases : using the case study method Felix M. Lao

By:

Lao,Felix M

Material type: Text

TextPublication details: Pasig City : Anvil Publishing, c1997Description: v, 588 pages ; 26 cmISBN:

971-27-0666-4

Subject(s):

Marketing -- case study

DDC classification:

1997 DFil. 658.8 L299

Contents:

The marketing case study method--How to write a marketing case--Handling marketing case discussion--Marketing teaching strategies--Proforma marketing case report

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Filipiniana	UM Digos College - LIC	Filipiniana	DFil 658.8 L299/1999 (Browse shelf(Opens below))	2	Available		16091
Filipiniana	UM Digos College - LIC Book Cart	Filipiniana	DFil 658.8 L299/1999 (Browse shelf(Opens below))	1	Available		16090

Includes references and index.

The marketing case study method--How to write a marketing case--Handling marketing case discussion--Marketing teaching strategies--Proforma marketing case report

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