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Marketing cases :

Lao,Felix M.

Marketing cases : using the case study method Felix M. Lao - Pasig City : Anvil Publishing, c1997 - v, 588 pages ; 26 cm.

Includes references and index.

The marketing case study method--How to write a marketing case--Handling marketing case discussion--Marketing teaching strategies--Proforma marketing case report

ISBN: 971-27-0666-4

Subjects--Topical Terms:
Marketing--case study

Dewey Class. No.: DFil. 658.8 / L299

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