Marketing cases : (Record no. 12908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190204b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 971-27-0666-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1997 |
| Classification number | DFil. 658.8 |
| Item number | L299 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lao,Felix M. |
| 9 (RLIN) | 36545 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing cases : |
| Remainder of title | using the case study method |
| Statement of responsibility, etc. | Felix M. Lao |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Pasig City : |
| Name of publisher, distributor, etc. | Anvil Publishing, |
| Date of publication, distribution, etc. | c1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 588 pages ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketing case study method--How to write a marketing case--Handling marketing case discussion--Marketing teaching strategies--Proforma marketing case report |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | case study |
| 9 (RLIN) | 36546 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Filipiniana |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Shelving location | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Filipiniana | UM Digos College - LIC | UM Digos College - LIC | 02/04/2019 | purchased | DFil 658.8 L299/1999 | 16091 | 05/15/2025 | 2 | 02/04/2019 | Filipiniana | |||||||
| Dewey Decimal Classification | Filipiniana | UM Digos College - LIC | UM Digos College - LIC | 02/04/2019 | purchased | 2 | DFil 658.8 L299/1999 | 16090 | 05/15/2025 | 1 | 02/04/2019 | Filipiniana | Book Cart | 01/14/2020 |