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1.
Services marketing: integrated customer focus accross the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, c2009
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 338.4 Z3 2009.

2.
Service management: operations, strategy, and information technology/ James A. Fitzsimmons and Mona J. Fitzsimmons. by
Edition: 4th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, c2004
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658 F57s 2004.

3.
Principles of services marketing/ Adrian Palmer. by
Edition: 3rd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: McGraw-Hill, c2001
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.82 P18 2001.

4.
Marketing your services: for people who hate to sell/ Rick Crandall. by
Edition: Expanded and updated edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill.: McGraw-Hill, c2003
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.8 C85 2003.

5.
Hotel hotlist.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philippines: One Mega Group, ©2015
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 910.5 T69 Jan-Aug 2015 v. 1-4.

6.
Co-creating service experience / Elina Jaakkola, Anu Helkkula, and Leena Aarikka-Stenroos. by Series: Journal of Service Management: Volume 26, Issue 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald Publishing Limited, ©2015
Availability: Items available for loan: UM Digos College - LIC (1)Call number: AV-Eb 658 J117.

7.
Small accommodation business growth in rural areas : effect on guest experience and financial performance / Shun Ye, Honggen Xiao, and Lingqiang Zhou. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amterdam : Elsevier, ©January 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 910.46 Jan 2019 vol. 76PA - 76PB .

8.
The dark side of feeling trusted for hospitality employees : an investigation in two service contexts / Hongli Wang, Qihai Huang. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, ©January 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 910.46 T156 2019 v76PA-76PB.

9.
Small accommodation business growth in rural areas : effect on guest experience and financial performance / Shun Ye, Honggen Xiao, and Lingqiang Zhou. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, ©January 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 910.46 T156 2019 v76PA-76PB.

10.
The more the merrier? Number of reviews versus score on tripadvisor and Booking.com / Eva Martin- Fuentes, Carles Mateu, and Cesar Fernandez by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom : Taylor & Francis Group, January-March 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v. 21 no. 1-4.

11.
The impact of personal and professional guanxi relationships on leader-member exchange in the chinese hotel industry/ Cynthia Mejia, Youcheng Wang,, and Xinyuan (Roy) Zhao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom : Taylor & Francis Group, January-March 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v21 no. 1-4.

12.
Examining green reviews on tripadvisors: comparison between resort/luxury hotels and business/economy hotels/ Jieun Song, Tun-min (Catherine) Jai, and Xu Li by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom : Taylor & Francis Group, April-June 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v21 no. 1-4.

13.
The impact of temporal distance and need for status on employee evaluations of corporate social responsibility campaigns/ Lydia Hanks, Lu Zhang, and Sean McGinley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom : Taylor & Francis Group, April-June 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v21 no. 1-4.

14.
An empirical investigation of relational bonds on attitudinal and behavioral customer loyalty for Arabic luxury hotel customers/ Ahmad Bahjat Shammout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom : Taylor & Francis Group, July-September 2020
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v21 no. 1-4.

15.
Services marketing : concepts, strategies, & cases / Doug Hoffman and John Bateson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United State of America : Cengage, ©2024
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.8 H675 2024.

16.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and three others. by
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Mcgraw Hill LLC, ©2024
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.8 Z372 2024.

17.
Customer delight : a review and agenda for research / Donald C.Barnes and Alexandra Krallman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ; Taylor & Francis Group, Spring 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4.

18.
Conceptualizing and measuring perceived service complexity / Ionnis Kostopoulos, Achilles Boukis, and George Lodorfos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ; Taylor & Francis Group, Winter 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4.

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