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	1.	Services marketing: integrated customer focus accross the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: Fifth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGraw-Hill, c2009 Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 338.4 Z3 2009. Place hold Add to cart (remove)
	2.	Service management: operations, strategy, and information technology/ James A. Fitzsimmons and Mona J. Fitzsimmons. by Fitzsimmons, James A Fitzsimmons, Mona J [Author] Edition: 4th edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: McGraw-Hill, c2004 Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658 F57s 2004. Place hold Add to cart (remove)
	3.	Principles of services marketing/ Adrian Palmer. by Palmer, Adrian Edition: 3rd edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: McGraw-Hill, c2001 Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.82 P18 2001. Place hold Add to cart (remove)
	4.	Marketing your services: for people who hate to sell/ Rick Crandall. by Crandall, Rick Edition: Expanded and updated edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill.: McGraw-Hill, c2003 Online resources: Contributor biographical information Publisher description Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.8 C85 2003. Place hold Add to cart (remove)
	5.	Hotel hotlist. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Philippines: One Mega Group, ©2015 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 910.5 T69 Jan-Aug 2015 v. 1-4. Add to cart (remove)
	6.	Co-creating service experience / Elina Jaakkola, Anu Helkkula, and Leena Aarikka-Stenroos. by Jaakkola, Elina Helkkula, Anu Aarikka-Stenroos, Leena Series: Journal of Service Management: Volume 26, Issue 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Emerald Publishing Limited, ©2015 Online resources: https://ebookcentral.proquest.com/lib/uniofmindanao-ebooks/detail.action?docID=2058245 Availability: Items available for loan: UM Digos College - LIC (1)Call number: AV-Eb 658 J117. Place hold Add to cart (remove)
	7.	Small accommodation business growth in rural areas : effect on guest experience and financial performance / Shun Ye, Honggen Xiao, and Lingqiang Zhou. by [author.] [author.] [author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amterdam : Elsevier, ©January 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 910.46 Jan 2019 vol. 76PA - 76PB . Add to cart (remove)
	8.	The dark side of feeling trusted for hospitality employees : an investigation in two service contexts / Hongli Wang, Qihai Huang. by Wang, Hongli [author.] Huang, Qihai [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Elsevier, ©January 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 910.46 T156 2019 v76PA-76PB. Add to cart (remove)
	9.	Small accommodation business growth in rural areas : effect on guest experience and financial performance / Shun Ye, Honggen Xiao, and Lingqiang Zhou. by Ye, Shun [author.] Ye, Shun [author.] Xiao, Honggen [author.] Zhou, Lingqiang [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Elsevier, ©January 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 910.46 T156 2019 v76PA-76PB. Add to cart (remove)
	10.	The more the merrier? Number of reviews versus score on tripadvisor and Booking.com / Eva Martin- Fuentes, Carles Mateu, and Cesar Fernandez by Martin-Fuentes, Eva [author.] Martin-Fuentes, Eva [author.] Mateu, Carles [author.] Fernandez, Cesar [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom : Taylor & Francis Group, January-March 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v. 21 no. 1-4. Add to cart (remove)
	11.	The impact of personal and professional guanxi relationships on leader-member exchange in the chinese hotel industry/ Cynthia Mejia, Youcheng Wang,, and Xinyuan (Roy) Zhao by Mejia, Cynthia [author.] Mejia, Cynthia [author.] Wang, Youcheng [author.] Zhao, Xinyuan (Roy) [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom : Taylor & Francis Group, January-March 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v21 no. 1-4. Add to cart (remove)
	12.	Examining green reviews on tripadvisors: comparison between resort/luxury hotels and business/economy hotels/ Jieun Song, Tun-min (Catherine) Jai, and Xu Li by Song, Jieun [author.] Song, Jieun [author.] Jai, Tun-min(Catherine) [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom : Taylor & Francis Group, April-June 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v21 no. 1-4. Add to cart (remove)
	13.	The impact of temporal distance and need for status on employee evaluations of corporate social responsibility campaigns/ Lydia Hanks, Lu Zhang, and Sean McGinley by Hanks, Lydia [author.] Hanks, Lydia [author.] Zhang, Lu [author.] McGinley, Sean [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom : Taylor & Francis Group, April-June 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v21 no. 1-4. Add to cart (remove)
	14.	An empirical investigation of relational bonds on attitudinal and behavioral customer loyalty for Arabic luxury hotel customers/ Ahmad Bahjat Shammout by Shammout, Ahmad Bahjat [author.] Shammout, Ahmad Bahjat [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom : Taylor & Francis Group, July-September 2020 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.94068 In821 2020 v21 no. 1-4. Add to cart (remove)
	15.	Services marketing : concepts, strategies, & cases / Doug Hoffman and John Bateson. by Hoffman, Doug Bateson, John [author.] Edition: Sixth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: United State of America : Cengage, ©2024 Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.8 H675 2024. Place hold Add to cart (remove)
	16.	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and three others. by Zeithaml, Valarie A Bitner, Mary Jo [author.] Gremler, Dwayne D [author.] Mende, Martin [author.] Edition: Eighth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Mcgraw Hill LLC, ©2024 Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.8 Z372 2024. Place hold Add to cart (remove)
	17.	Customer delight : a review and agenda for research / Donald C.Barnes and Alexandra Krallman. by Barnes, Donald C [author.] Barnes, Donald C [author.] Krallman, Alexandra [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Spring 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)
	18.	Conceptualizing and measuring perceived service complexity / Ionnis Kostopoulos, Achilles Boukis, and George Lodorfos. by Kostopoulos, Ioannis [author,] Kostopoulos, Ioannis [author.] Boukis, Achilleas [author.] Lodorfos, George [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA ; Taylor & Francis Group, Winter 2019 Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4. Add to cart (remove)