The impact of celebrity endorsement on consumer purchased intention : an emerging market perspective / Kofi Osei-Frimpong, Georgina Donkor, and Nana Owusu-Frimpong.
Material type:
TextPublication details: USA ; Taylor & Francis Group, Winter 2019.Description: volume 27, pages 103-121, illustrationSubject(s): DDC classification: - DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Periodicals
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UM Digos College - LIC | Periodicals | DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 (Browse shelf(Opens below)) | Not for loan | Periodical Article |
Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 103-122, Winter 2019.
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