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The impact of celebrity endorsement on consumer purchased intention : an emerging market perspective /

Osei-Frimpong, Kofi.

The impact of celebrity endorsement on consumer purchased intention : an emerging market perspective / Kofi Osei-Frimpong, Georgina Donkor, and Nana Owusu-Frimpong. - USA ; Taylor & Francis Group, Winter 2019. - volume 27, pages 103-121, illustration.

Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 103-122, Winter 2019.

Subjects--Topical Terms:
Celebrities.
Marketing strategy.
Consumers.

Dewey Class. No.: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4

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