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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment / Eunmin Hwang, Seyhmus Baloglu, and Sarah Tanford.

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Material type: Text

TextPublication details: Amsterdam : Elsevier, ©January 2019Description: v 76PA, pages 19-28 : illustrationsSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Periodicals	UM Digos College - LIC	Periodicals	DPer 910.46 T156 2019 v76PA-76PB (Browse shelf(Opens below))	Not for loan	Periodical article

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