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Building loyalty through reward programs :

Hwang, Eunmin

Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment / Eunmin Hwang, Seyhmus Baloglu, and Sarah Tanford. - Amsterdam : Elsevier, ©January 2019 - v 76PA, pages 19-28 : illustrations.

Subjects--Topical Terms:
Hospitality industry.
Fringe benefits.
Personnel management.

Dewey Class. No.: DPer 910.46 T156 2019 v76PA-76PB

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