Factors Affecting Customer's Perception in Choosing Jeans Quality Product/ Alcy Jane G. Ferolino, Mae Joy B. Medina and Jayson C. Gillado.

This study was conducted to determine the factors that influence customers' brand preference for jeans availed in the market to bring forth some findings that would guide market firms to conceptualize and formulate strategies for the betterment of their own business it employed a descriptive correlation comparative research design. The results revealed that the respondents were undecided or unsure in their perception if the indicated factors physical and psychological considerations influence their brand preference for jeans, However, the researchers found out that there is a significant difference between physical and psychological branding of the customer to the product In terms of the level of customers' preference for a brand of jeans with regards to satisfaction, the researchers found out that satisfaction has a mean score of 3.51 which is interpreted as the respondents agreed or favored that brand preference among customers to the product are manifested.