Factors Affecting Customer's Perception in Choosing Jeans Quality Product/ (Record no. 7330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01573nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170817b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2017 |
| Classification number | UT 0863 |
| Item number | F39 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 22279 |
| Personal name | Ferolino, Alcy Jane G. |
| 245 ## - TITLE STATEMENT | |
| Title | Factors Affecting Customer's Perception in Choosing Jeans Quality Product/ |
| Statement of responsibility, etc. | Alcy Jane G. Ferolino, Mae Joy B. Medina and Jayson C. Gillado. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Digos City: |
| Name of publisher, distributor, etc. | UMDC |
| Date of publication, distribution, etc. | February 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 56 pages; |
| Dimensions | 30 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study was conducted to determine the factors that influence customers' brand preference for jeans availed in the market to bring forth some findings that would guide market firms to conceptualize and formulate strategies for the betterment of their own business it employed a descriptive correlation comparative research design. The results revealed that the respondents were undecided or unsure in their perception if the indicated factors physical and psychological considerations influence their brand preference for jeans, However, the researchers found out that there is a significant difference between physical and psychological branding of the customer to the product In terms of the level of customers' preference for a brand of jeans with regards to satisfaction, the researchers found out that satisfaction has a mean score of 3.51 which is interpreted as the respondents agreed or favored that brand preference among customers to the product are manifested. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 22280 |
| Topical term or geographic name as entry element | Business Administration |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 22281 |
| Personal name | Medina, Mae Joy B. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 22282 |
| Personal name | Gillado, Jayson C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Undergraduate Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Undergraduate Theses | UM Digos College - LIC | UM Digos College - LIC | 08/17/2017 | UT 0863 F39 | UT0863 | 08/17/2017 | 1 | 08/17/2017 | Undergraduate Thesis |