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Advertising : principles & practice/ William Wells, John Burnett and Sandra Moriarty.

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Material type: Text

TextPublication details: New Jersey: Prentice Hall, c2000.Edition: 5th editionDescription: xvii, 562 pages; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 659.1 W46a 2000 (Browse shelf(Opens below))	Available		19357

Includes bibliographical references and index.

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