Advertising : principles & practice/ (Record no. 5123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161011b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130872180 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2000 |
| Classification number | DC 659.1 |
| Item number | W46a |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 15945 |
| Personal name | Wells, William |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : principles & practice/ |
| Statement of responsibility, etc. | William Wells, John Burnett and Sandra Moriarty. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 562 pages; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 15946 |
| Topical term or geographic name as entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 15947 |
| Personal name | Burnett, John |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 15948 |
| Personal name | Moriarty, Sandra |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 09/29/2007 | 1 | DC 659.1 W46a 2000 | 19357 | 05/15/2025 | 11/22/2016 | 10/11/2016 | Circulation |