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Marketing: best practices/ Michael R. Czinkota [and 15 others].

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth: Dryden, c2000.Description: xxvii, 657 pages: illustrations; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 658.8 M34 2000 (Browse shelf(Opens below))	Available		17428

Includes bibliographical references and indexes.

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