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Marketing:

Marketing: best practices/ Michael R. Czinkota [and 15 others]. - Fort Worth: Dryden, c2000. - xxvii, 657 pages: illustrations; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030211093

LCCN: 00708858

Nat. Bib. No.: GB99-70629

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M297453 2000

Dewey Class. No.: DC 658.8 / M34

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