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Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

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Material type: Text

TextPublication details: Boston: McGraw-Hill, c2006.Edition: 4th editionDescription: xxvii, 708 pages: illustrations; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 658.812 Z3s 2006 (Browse shelf(Opens below))	Available		21592

Includes index.

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