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Services marketing:

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. - 4th edition - Boston: McGraw-Hill, c2006. - xxvii, 708 pages: illustrations; 25 cm.

Includes index.

ISBN: 0072961945

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: DC 658.812 / Z3s

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