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361.
Ambidexterity as key factor in banks' performance : a marketing approach / Diego Monferrer Tirado, Miguel Ángel Moliner Tena, and Marta Estrada Guillén. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ; Taylor & Francis Group, Spring 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4.

362.
Trustworthy blue or untrustworthy red : the influence of colors on trust / Lixun Su, Annie Peng Cui, and Michael F. Walsh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ; Taylor & Francis Group, Summer 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4.

363.
Applied marketing analytics using R / Gokhan Yildirim and Raoul Kubler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, ©2023
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.83 Y56 2023.

364.
Marketing management / Greg W. Marshall and Mark W. Johnston. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill, LLC., ©2023
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.8 M355 2023.

365.
Business marketing / Grayfield T. Bajao and Rene D. Osorno. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Quezon City : Wiseman's Books Trading, Inc., ©2023
Availability: Items available for loan: UM Digos College - LIC (2)Call number: DFil 658.8 B167 2023, ...

366.
Marketing management / Banieline Jone V. Abantao. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Quezon City : Rex Book Store, ©2024
Availability: Items available for loan: UM Digos College - LIC (2)Call number: DFil 658.8 Ab17 2024, ...

367.
Isn't it iconic? brand iconicity and distilled spirits : an exploratory study / Cortney L. Norris, Linda E. Swayne, Scott Taylor, Jr., and Christopher D. Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA ; Taylor and Francis Group, LLC , January-February 2021.
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer 647.95 J826 January-December 2021 v. 24 n. 1-6.

368.
Predicting future trends of media elements in hotel marketing by using change propensity analysis / Hyekyung Lim, Jeong-Gil Choi, Armigon Akhmedov, and Jellna Chung. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Elsevier, September 2019
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: DPer647.94068 August-October 2019 v. 81-83.

369.
Consumers' Decision to purchase footwear in Digos City / Missy Danielle. Mission, Sheena Claire Violan, and John Aries Callano by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Digos City : UMDc, ©February 2024
Availability: Items available for reference: UM Digos College - LIC: Not for loan (1)Call number: UT.

370.
Content and copywriting : the complete toolkit for strategic marketing / Margo Berman. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley-Blackwell, ©2024
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 659.132 B456 2024.

371.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp. by
Edition: Eleventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, ©2025
Availability: Items available for loan: UM Digos College - LIC (1)Call number: DC 658.802 An261 2025.

372.
Industrial marketing / Bonifacio P. Bairan. by
Publication details: Quezon City : Unlimited Books Services & Publishing Inc., ♭2025
Availability: Items available for loan: UM Digos College - LIC (2)Call number: DFil 658.8 B161 2025, ...

373.
Tourism and hospitality marketing / Chester Dave Arenas. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Manila : Edric Publishing House, ©2025
Availability: Items available for loan: UM Digos College - LIC (3)Call number: DFil 338.4791 Ar332 2025, ...

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