Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp.
Material type:
TextPublication details: Australia : Cengage Learning, ©2025.Edition: Eleventh editionDescription: xx, 700 pages : color illustrations ; 28 cmSubject(s): DDC classification: - DC 658.802 An261 2025
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Circulation
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UM Digos College - LIC | Circulation | DC 658.802 An261 2025 (Browse shelf(Opens below)) | Available | 28960 |
Includes glossary and indexes.
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