Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 23929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00847nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251001135244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251001b |||||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | DC 658.802 An261 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J. Craig. |
| 9 (RLIN) | 68287 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion, and other aspects of integrated marketing communications / |
| Statement of responsibility, etc. | J. Craig Andrews and Terence A. Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | ©2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 700 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| General subdivision | Textbooks. |
| 9 (RLIN) | 68288 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| General subdivision | Textbooks. |
| 9 (RLIN) | 68289 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Textbooks. |
| 9 (RLIN) | 68290 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| General subdivision | Textbooks. |
| 9 (RLIN) | 68291 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A., |
| Relator term | author. |
| 9 (RLIN) | 68292 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 08/11/2025 | Purchased | 9995.00 | DC 658.802 An261 2025 | 28960 | 10/01/2025 | 10/01/2025 | Circulation |