Principles of services marketing/ Adrian Palmer.
Material type:
TextPublication details: London: McGraw-Hill, c2001.Edition: 3rd editionDescription: xiii, 516 pages: illustrations; 24 cmISBN: - 0077097483
- 2001 DC 658.82 P18
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Circulation
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UM Digos College - LIC | Circulation | DC 658.82 P18 2001 (Browse shelf(Opens below)) | 1 | Available | 16192 |
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| DC 658.816 N149 2018 The strategy and tactics of pricing : | DC 658.816 N149 2018 The strategy and tactics of pricing : | DC 658.82 B97p 2005 Product marketing: | DC 658.82 P18 2001 Principles of services marketing/ | DC 658.83 B69 1972 Marketing research : | DC 658.83 B93m 2004 Marketing research: | DC 658.83 H127 2021 Essentials of marketing research / |
Includes bibliographical references and index.
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