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Principles of services marketing/

Palmer, Adrian

Principles of services marketing/ Adrian Palmer. - 3rd edition - London: McGraw-Hill, c2001. - xiii, 516 pages: illustrations; 24 cm.

Includes bibliographical references and index.

ISBN: 0077097483

Subjects--Topical Terms:
Service industries --Marketing

Dewey Class. No.: DC 658.82 / P18

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