Marketing research : text and cases / Harper W. Boyd and Ralph Westfall.
Material type:
TextPublication details: Homewood, Illinois : Richard D. Irwin, ©1972.Edition: 3rd editionDescription: xv, 813 pages : illustrations ; 23 cmSubject(s): DDC classification: - DC 658.83 B69 1972
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Circulation
|
UM Digos College - LIC | Circulation | DC 658.83 B69 1972 (Browse shelf(Opens below)) | Available | 16734 |
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| DC 658.816 N149 2018 The strategy and tactics of pricing : | DC 658.82 B97p 2005 Product marketing: | DC 658.82 P18 2001 Principles of services marketing/ | DC 658.83 B69 1972 Marketing research : | DC 658.83 B93m 2004 Marketing research: | DC 658.83 H127 2021 Essentials of marketing research / | DC 658.83 H127 2022 Essentials of marketing analytics / |
Includes index.
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