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Marketing research :

Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd and Ralph Westfall. - 3rd edition. - Homewood, Illinois : Richard D. Irwin, ©1972. - xv, 813 pages : illustrations ; 23 cm.

Includes index.

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: DC 658.83 / B69 1972

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