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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and three others.

By: Contributor(s): Material type: TextTextPublication details: New York : Mcgraw Hill LLC, ©2024.Edition: Eighth editionDescription: xxvi, 531 pages : illustrations ; 26 cmISBN:
  • 9781266287152
Subject(s): DDC classification:
  • DC 658.8 Z372 2024
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Item type Current library Collection Call number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 658.8 Z372 2024 (Browse shelf(Opens below)) Available 27722
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DC 658.8 T36m 2007 Managing product and service development: DC 658.8 T413 2022 Illustrated handbook of applied marketing / DC 658.8 T88 2024 Principles of marketing : DC 658.8 Z372 2024 Services marketing : DC 658.8002 Sa163 2015 Sales force automation & CRM/ DC 658.800285 P24 2000 Developing successful marketing strategies/ DC 658.8005 M34 1989 Marketing 89/90/

Includes index.

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