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Services marketing :

Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and three others. - Eighth edition. - New York : Mcgraw Hill LLC, ©2024. - xxvi, 531 pages : illustrations ; 26 cm.

Includes index.

ISBN: 9781266287152

Subjects--Topical Terms:
Service industries--Marketing.
Marketing.

Dewey Class. No.: DC 658.8 / Z372 2024

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