Dynamic marketing productivity and firm intangible value : insights from airlines industry / Mahabubur Rahman.
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TextPublication details: Philadelphia ; Taylor & Francis Group , Summer 2020.Description: Volume 28, pages 342-355 : illustration ; 28 cmSubject(s): DDC classification: - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Periodicals
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UM Digos College - LIC | Periodicals | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 (Browse shelf(Opens below)) | Not for loan | Periodical Article |
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| DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Collective empowerment in online communities : conceptualization, scale refinement, and validation / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Another look at frontline employee productivity propensity : a job demands - resources approach / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Fear of missing out' : antecedents and influence on purchase likelihood / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Dynamic marketing productivity and firm intangible value : insights from airlines industry / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Examining the efficacy of brand social media communication : a consumer perspective / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Seeking consumer forgiveness : face management by frontline employees / |
Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 342-355, Summer 2020.
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