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Dynamic marketing productivity and firm intangible value : insights from airlines industry /

Rahman, Mahabubur.

Dynamic marketing productivity and firm intangible value : insights from airlines industry / Mahabubur Rahman. - Philadelphia ; Taylor & Francis Group , Summer 2020. - Volume 28, pages 342-355 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 342-355, Summer 2020.

Subjects--Topical Terms:
Marketing.
Values.

Dewey Class. No.: DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4

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