Exchanging roles : an insight into the theory of value co-creation / Irene Raguenet Troccoli and Nuno Alvares Felizardo Jr.
Material type:
TextPublication details: Philadelphia ; Taylor & Francis Group , Summer 2020.Description: Volume 28, pages 272-285 : illustration ; 28 cmSubject(s): DDC classification: - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Periodicals
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UM Digos College - LIC | Periodicals | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 (Browse shelf(Opens below)) | Not for loan | Periodical Article |
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| DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 When will going green enhance firm performance? / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Brands we love to hate : differences in perceived versus observed driver behaviors / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 I heard it through the grapevine : managing and engaging customers on the web / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Exchanging roles : an insight into the theory of value co-creation / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Confronting the customer-engagement paradox in sales leader succession / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Collective empowerment in online communities : conceptualization, scale refinement, and validation / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Another look at frontline employee productivity propensity : a job demands - resources approach / |
Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 272-285, Summer 2020.
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