Exchanging roles : an insight into the theory of value co-creation /
Troccoli, Irene Raguenet.
Exchanging roles : an insight into the theory of value co-creation / Irene Raguenet Troccoli and Nuno Alvares Felizardo Jr. - Philadelphia ; Taylor & Francis Group , Summer 2020. - Volume 28, pages 272-285 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 272-285, Summer 2020.
Organization behavior.
Values.
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
Exchanging roles : an insight into the theory of value co-creation / Irene Raguenet Troccoli and Nuno Alvares Felizardo Jr. - Philadelphia ; Taylor & Francis Group , Summer 2020. - Volume 28, pages 272-285 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 272-285, Summer 2020.
Organization behavior.
Values.
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
