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Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, [2017]Edition: Fourth editionDescription: xxiv, 463 pages: illustrations ; 28 cmISBN:
  • 978-1-5063-1538-6 (pbk. : alk. paper)
Subject(s): DDC classification:
  • DC 659.1 2017 Al79
LOC classification:
  • HF5823 .A758 2017
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Item type Current library Collection Call number Copy number Status Date due Barcode
Circulation Circulation UM Digos College - LIC Circulation DC 659.1 Al79 2017 (Browse shelf(Opens below)) 1 Available 25764
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DC 658.91 Ai298 c2015 Airlines management DC 658.91 Ai298 c2015 Airlines management DC 658-8 B66 1992 Marketing / DC 659.1 Al79 2017 Advertising creative : DC 659.1 Ar3 2013 Contemporary advertising and integrated marketing communications/ DC 659.1 Ar3c 2005 Contemporary advertising/ DC 659.1 Ar3e 2007 Essentials of contemporay advertising/

Includes bibliographical references and index.

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