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Advertising creative :

Altstiel, Tom,

Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. - Fourth edition. - Los Angeles : SAGE, [2017] - xxiv, 463 pages: illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 978-1-5063-1538-6 (pbk. : alk. paper)

LCCN: 2015035696

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .A758 2017

Dewey Class. No.: DC 659.1 / Al79

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