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Services marketing: integrating customer focus across the firm/ Valarie A. Zeithaml [and 2 others]

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Material type: Text

TextPublication details: New York: Mc Graw-Hill Education, c2018.Edition: 7th editionDescription: iv, 514 pages: illustrations; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulation	UM Digos College - LIC	Circulation	DC 658.812 Z372 2018 (Browse shelf(Opens below))	Available		25034

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Previous	DC 658.812 C96 c2015 Customer care & interpersonal skills	DC 658.812 R89c 2005 Customer equity management/	DC 658.812 St2 1996 Total quality service :	DC 658.812 Z372 2018 Services marketing:	DC 658.812 Z3s 2006 Services marketing:	DC 658.816 H666 2018 Innovation in pricing :	DC 658.816 N149 2018 The strategy and tactics of pricing :	Next

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